6. Continuous Improvement: Training and Qualification

The goal of the Tchibo Social and Environmental Monitoring Programme for ensuring social

and environmental standards is the initiation of a continuous improvement process at the

manufacturer level. A Code of Conduct and the execution of audits make up only two

instruments and often fail to prompt sustained improvements that are demonstrably felt by

the employees.

For this reason, Tchibo launched the WE (Worldwide Enhancement of Social Quality)

Programme in September 2007, in cooperation with the Deutsche Gesellschaft für

Internationale Zusammenarbeit (GIZ) GmbH and the Federal Ministry for Economic

Cooperation and Development (BMZ). With this programme, we aim to achieve far-reaching

and long-term improvement of working conditions and increased productivity in factories.

Instead of merely pointing at violations from outside, we empower employees and managers

to improve the working conditions at their factories from within. The focus of the programme

is to establish an on-going dialogue between a factory’s operational levels, from top

management to middle management to the workforce.

Local trainers, who receive intensive training and on-going coaching from international

consultants, are responsible for the implementation of the WE Programme. During

workshops and factory visits, trainers coach managers and employees on how to better

communicate with each other at work, and how to solve conflicts and problems together.

They guide the participants to independently develop and implement measures for their

factories.

Further information about the project can be found on www.we-socialquality.com.

Please also feel free to contact we@tchibo.de if you are interested in joining the WE Programme.

6. 持续改进：培训和资格认定

     Tchibo的社会与环境监督项目是为了确保社会与环境标准在生产水平层面上进行持续的改进。行为规范和审核的执行仅仅是两项工具，而且常常不能使（供应商）维持持续的改善，这一点员工们深有体会。

     出于此原因，Tchibo于2007年9月发布了‘WE项目’（全球范围加强社会质量），与在德国技术合作（GIZ）有限公司和德国联邦经济合作与发展部(BMZ) 共同合作。关于此项目，我们旨在实现工作条件和提高工厂生产率的深远的和长期的改善。

     不应仅仅在外部指出违规项，在内部我们授予员工和管理者改善工厂工作条件的权利。程序的重点是建立持续的沟通制度，从高层管理层到中层管理层到员工之间。

     接受过集中培训和国际咨询师的持续指导的当地的培训师（trainer），应对‘WE项目’的实施负责。在车间和工厂访问期间，培训师应指导员工和管理者如何在工作中更好的沟通，以及如何共同解决问题、处理摩擦。他们将引导参与者在他们的工厂中独立的发展和实施一些措施。

     此项目的更多信息请访问此网站：www.we-socialquality.com

     如有任何问题，请联系：we@tchibo.dei，我们期待您参与“WE项目”！